High quality research is essential to successful media practice. This capstone subject offers students the opportunity to address media industry research needs by analysing people’s attitudes, behaviours, desires and interactions. Industry Research Project features a Digital Media Research Toolkit to introduce the latest methods used for media research. These include survey design, polling, geo-mapping data, social media and network analysis, text mining, database and sentiment analysis, encryption technologies, content and image analysis. Students will select methods from the Toolkit to design and implement a research initiative that aligns with their chosen major. The subject also considers a range of ethical issues relating to how governments, corporations and civil society actors engage in research.